People in a Row

@Shinsaibashi Apple Store

Wikinomics (Authors@Google)

Idea Note: Vikipedia - Vertical Wiki Encyclopedia

One of the best ways to know broadly (and/or deeply) a certain topic is to read a state-of-the-art article such as review, survey, or introduction papers. Last week, I read a survey paper about clustering algorithms. Although a few survey papers about clustering algorithms are avabile - either long or short, it is a "recent", good, and extensive one. The important point is 'recent'. It was published at May 2005. However, the original submission date was May 2003. I think the first work was started at least 6 months (or 1 year) before its submission. The paper may include references published during the review/revision period (2003 to 2005); however, most of the references are published before 2003. This is the clue. No paper can extensively and broadly contain all the recent works. At this point, the 'wikipedia' may be helpful. Yes, let's use 'collective intelligence' here again. Wikipedia is very excellent -- timely updates and broad topics; but too broad to focus on a particular topic. Therefore, I suggest 'vikipedia' -- wikipedia for a vertical domain. .. For example, a viki page for clustering algorithms has descriptions about clustering such as introduction, concept, history, applications, available tools and implementations (including both commercial ones and open sources), sample data sets, references and/or hyperlinks, etc. I think, this can make quite an impact on the advances of associated (vertical) researches.

The Brand Gap Slides

From SlideShare, and thank Carr Reynolds for letting me know that great slide.

Business Idea: Free Advertising.

Most well-known Internet-based companies earn money from advertisement - both companies and individuals. For convinience, let's focus on Google. Google sells keywords, aka AdWords, to companies which want to advertise themselves or their products with such keywords. For simple keywords, most of which is just a 'term' or a well-known 'two or three words phrase', Google may display lots of links associated with those keywords. However, when we typed a longer phrase or a complete sentence, the page seldom has a advertisement link at all. This is the beginning of this post. What happen if we can get one or two keywords from the sentence typed and then diplay advertisement links associated with the extracted keywords. (This is only when there is no link associated with the sentence.) For long-term partnership, how about offerring such reasoned links for free or at least with cheaper cost? ... For example, if you typed 'kernel', Google will display 'QNX ...' advertisement. However, if you typed 'kernel os', then Google has no ad for that. In this case, if Google offer the same ad 'QNX...' for 'kernel os' with cheaper cost or for free... And, another way is to use 'context search' for such a no-ad case. For example, the resulting page for 'kernel os' provides the context for some ads -- possibly they are related with 'kernel' and/or 'os' or other keywords the most appearances in the resulting page. If the typed search query is long such as a sentence, the query can be also a context for ad.

We See WHAT We See

We see only what we see.
We hear only what we hear.

This is not truth, but wisdom.

We can see what we are willing to see.
We can hear what we are willing to hear.

We can do what we are willing to do.

Business Idea: Why People Use Search?

This question is not for getting the obvious answer 'to find/obtain something they want'. Most of the major companies related to Search provide the list of top searches/hits of the day, of the week, of the month, and so forth. Whenever I see such lists, I wonder that why people want to search those keywords. With such curiosity, I also tried to type those keywords to get the answer. But, in the most cases I seldom get or found an appropriate answer. ... Why don't the search engine companies privde the reasons of those top rated keywords? In Korea, many keywords are due to an actor/actress's words or situations in TV shows. No one can knows why the keywords appear unless he/she watched it. The companies can provide a special page for anonymous to write down the reasons. ... One thing I have recently concerned is 'collective intelligence'. Answering the reason is also using collective intelligece. Particularly in Korea, I think, there are many volunteers to do that. No more top list except reasons. ... How about calling this as "Wiki Search" or "Collaborative Search".

... The webs may not give the answer for 'why', but people can do that.